PPC Search Marketing

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PPC Search Marketing
Pay per click (PPC) is an internet advertising system wherein advertisers bid on keyword phrases that are relevant to their target market and pay their advertising host only when their ad is clicked. One of the key objectives of ppc search marketing, is to drive some traffic to a website and increase the number of potential customers and purchase opportunities through internet keyword searches.

PPC search marketing also offers business partnerships through their affiliate program. With their affiliate program, affiliated partner sites were given financial incentives or commissions and the value depends on the equivalent percentage of the revenue. The affiliates provide purchase-point click-through to the merchant. It is basically a pay-for-performance scheme wherein an affiliate is only paid when a sale is generated.

PPC search marketing varies from engaging in banner exchange, pay-per-click, and revenue sharing programs. Affiliate websites that participate in PPC advertising display an advertisement when an internet keyword search matches the advertiser's keyword list, or when a website displays relevant content. Such forms of advertisements are called sponsored ads or sponsored links, and these appear adjacent to or above organic results on search engine results pages, or anywhere a web developer chooses on a content site.

Comments

  1. ZitaApril 5, 2011 at 7:25 PM

    Nice to hear about Pay per click (PPC). It seems that it is kind of SEO that is to drive some traffic to a website and increase the number of potential customers and purchase opportunities through internet keyword searches. Useful post, thanks for updating on this topic. ecommerce web development

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