A logo is a name, symbol, or trademark designed for easy and definite recognition, especially one borne on a single printing plate or piece of type. A logo is one of the most essential branding elements of a company. It should be instrumental in building the company's corporate identity and should successfully convey the character and nature of its business.
There are many factors to consider before designing a logo. If you are not sure about the nature of logo that suits your company, it is definitely beneficial to buy professional service than to go for any amateur designs just to save a few dollars. Many experienced logo design companies are much better equipped to suggest you the correct type of logos. All you have to do is to give a clear brief of your company profile, the industry you are in and the nature and type of logo that you are looking for, like a Photography Logo. Based on that they will deliver you a set of logos from which you can choose.
We see logos everywhere, everyday. Logos can be much more than just a publicly identifiable image - it should be able to build a positive, strong and long lasting impression. The very moment people view a logo, or even just a part of it, the first thing that comes to their mind is the company it represents.